United Way - Unignorable Campaign

United Way partnered with Pantone Color Institute to create a brand new color that is unignorable. We can’t solve issues affecting our communities until we have the community’s attention. This color grabs your attention and stops to make you think. We created a short doc to accompany the larger campaign. This documentary showcases how the color was made and how it is going to help the local community.

Agency: Taxi Canada
Color: Alter Ego