Reebok - moments
Moments is a video campaign produced for Reebok Canada that highlights their Canadian sponsored athletes. In this short film we see what it takes to push on to greatness in the sport of CrossFit. These films were Canadian specific content that coincided with Reebok's Be More Human campaign as well as the start of the CrossFit Games. The result was a powerful athlete influencer push that generated a lot of hometown love for Reebok Canada.